The Olympic Winter Games are all about the awe-inspiring athletic performance. But the television coverage of the events in PyeongChang has also included some great ads that have viewer saying “awwwww.” Here are three of the sweetest Winter Olympic commercials of 2018.
Short and sweet is the perfect description of this adorable Oreo commercial that shows a father and daughter dunking together like pairs figure skaters:
It’s safe to say that I’m probably going to like campaigns with the theme of “Thank you, Mom.” I confess that I love this one even more than I expected. That’s due to a combination of the stories of triumph, the way it portrays moms and the use of one of my all-time favorite songs – “Ooh Child (Things Are Gonna Get Easier).” (This version is performed by Milck.) I’m pretty sure that I will sob every single time I see it.
(The kids in the commercial are based on real athletes. For example, the figure skater wearing a hijab is a nod to Zahra Lari, the first Emirati figure skater to compete internationally and the first figure skater to compete in a hijab. You can read more about her here.)
This sci-fi aspect of this Toyota ad feels a bit like Stranger Things, the emojis of the robot are
Also, I loved seeing the Incredibles on the couch watching the Olympics in the commercial for Incredibles 2. Superheroes – they’re just like us, right?
I’m hoping for more great commercials as the games continue. What ones have you seen that have pulled at your heartstrings?
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